Illustration students and those already working in the field may be interested in a recent article in the NY Times: Use Their Work Free? Some Artists Say No to Google. Google has asked several illustrators to provide work to be incorporated in versions of the their browser, Chrome, but is offering no compensation, hoping that the potential of widespread exposure will entice volunteers. One of the illustrators cited in the article, Gary Taxali, not only rejected Google’s request but made a piece in response (though he has since removed it from his blog). Taxali directs illustrators to an article on a related topic on that same Drawger blog: “The Stockman Cometh” by Brad Holland.
Of course illustrators who do not have established reputations to bank on may view the calculations of the business differently. Does giving your work away for free lessen its value in some sense, or does it balance out with free exposure? Wherever you come down on the question, it’s something modern illustrators need to consider.
Some titles in our collection to take a look at:
“Graphic Artists Guild handbook : pricing & ethical guidelines” – NC1001.6 .G7
“The graphic designer’s and illustrator’s guide to marketing & promotion” by Maria Piscopo – NC1001.6 .P577 2004
“Business side of creativity : a complete guide to running a small graphic design or communications business” by Cameron S. Foote ; illustrated by Mark Bellerose. – NC998.5.A1 F66 2006
“Streetwise guide to freelance design and illustration” by Theo Stephan Williams. – NC1001.6 .W56 1998
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